New research indicates that sustainability is now a defining issue in the IT channel, with businesses increasingly focusing on reducing carbon emissions rather than relying on offsetting.
Sustainability Rises Back Up the Agenda
The new research from Agilitas IT Solutions, conducted in partnership with Censuswide, highlights a renewed commitment to sustainability, as companies seek to align environmental responsibility with operational efficiency and cost savings. The “Channel Trends: Sustainability: An Urgent Imperative” 2025 report appears to show the growing prioritisation of sustainability among UK-based channel businesses with annual revenues exceeding £5 million. The study highlighted in the report, which surveyed 250 key industry figures, found that three-quarters of respondents rated sustainability at least 7 out of 10 in importance. Notably, 39 per cent of businesses saw sustainability as a key focus area, scoring 9 or 10 out of a maximum 10.
Rebound But Disparity
While this remains below the peak score of 7.8 recorded in 2021, it seems to represent a welcome rebound from the decline seen in 2022 and 2023. Despite this, the survey also exposed a striking disparity in sustainability engagement across different levels of seniority. For example, just 8 per cent of junior managers consider it a top priority, in contrast to more than half of CEOs and business owners. Among senior managers, 34 per cent expressed confidence in their organisation’s sustainable practices, while 37 per cent of CEOs said they were optimistic about their company’s sustainability efforts.
Sara Wilkes, CEO of Agilitas, points to the need for better alignment within organisations, saying: “While business leaders are focused on sustainability goals, there is a notable disconnect across organisations which needs to be addressed in order to create a culture of collaboration and innovation.”
Moving from Offsetting to Carbon Reduction
One of the most notable shifts in the IT channel’s approach to sustainability, highlighted by the research, is the move away from carbon offsetting towards reduction strategies. For example, in 2022, a third of surveyed businesses were investing in offsetting schemes, but today, less than a quarter are following that route. Instead, firms are prioritising direct reductions in emissions and operational efficiencies that not only help the planet but also cut costs.
Among those already taking action, 36 per cent have implemented reduction-based initiatives, focusing on:
– Improving energy efficiency
– Streamlining business processes
– Adopting remote and hybrid working models
– Partnering with environmentally responsible suppliers
Also, a further 37 per cent of businesses say they plan to roll out reduction strategies over the next year, although more than a quarter admit they have no immediate plans to prioritise carbon reduction.
Commenting on the study’s findings, Deborah Johnson, Head of ESG at Agilitas, has reinforced the importance of carbon reduction over offsetting, stating: “Carbon offsetting, whilst useful in balancing emissions, does not address the underlying issue. Whilst investing in projects that absorb or remove carbon are still good things to do, it’s great to see the switch to carbon reduction strategies that focus on directly reducing the amount of greenhouse gases emitted into the atmosphere from a business’ own operations.”
Challenges in Sustainability Reporting and Transparency
One of the biggest barriers to sustainability progress in the IT channel is the complexity of tracking and reporting emissions, particularly Scope 3 emissions, which encompass the entire supply chain. Businesses are under increasing pressure to collect accurate data and report their progress transparently, not only to comply with regulations but also to meet customers’ growing sustainability expectations.
According to the report, 21 per cent of respondents calculated their carbon footprint across Scope 1 and 2, while only 19 per cent accounted for all three scopes, suggesting that 60 per cent of the channel is not aligning sustainability reporting with the GHG Protocol.
Agilitas CEO Wilkes has highlighted the importance of high-quality data collection, saying: “Ensuring data is accurate, well-logged and reviewed regularly is just the first step. Our Channel Trends report aims to help businesses integrate sustainability into their long-term strategies, both now and in the future.”
The Role of Partnerships in Sustainability
Collaboration appears to be a key driver of sustainability progress in the IT channel. By sharing resources, knowledge, and solutions, companies can work together to reduce supply chain emissions, improve energy efficiency, and embed circular economy principles into their operations.
As highlighted by Lee Ellams, Head of Marketing at a UK-based IT services and solutions provider Tieva: “Partnerships are key to sustainability in the IT Channel, enabling companies to share resources, knowledge, and solutions. Together, they can tackle supply chain emissions, boost energy efficiency, and promote circular economy practices.”
This sentiment has also been echoed by Agilitas IT Solutions, saying: “By working together, channel partners can share best practices, leverage cutting-edge technology, and create truly sustainable supply chains that benefit both the industry and the environment.”
Balancing Sustainability with Business Growth
While sustainability is increasingly recognised as a key business priority, many companies still face the challenge of balancing environmental goals with commercial pressures. With economic uncertainty and rising costs impacting decision-making, some organisations are hesitant to invest in sustainability measures that do not deliver immediate financial returns.
However, many industry experts argue that sustainability and profitability are not mutually exclusive. A well-executed sustainability strategy can help businesses reduce operational costs, enhance brand reputation, and attract environmentally conscious customers. For example, as Sara Wilkes says: “Sustainability isn’t just about compliance or reputation; it’s about resilience. Companies that embrace sustainability will be better positioned for long-term growth and success.”
Consensus?
Other recent industry reports appear to align with Agilitas’s findings, emphasising a growing commitment to sustainability within the IT sector. For example, Deloitte’s 2024 Sustainability Action Report highlights that both public and private US companies are increasingly integrating Environmental, Social, and Governance (ESG) measures into their operations, viewing them as beneficial for long-term success.
Similarly, Capgemini’s 2024 sustainability trends report highlights the importance of climate technologies, such as low-carbon hydrogen and industrial carbon capture, in reducing greenhouse gas emissions. The report notes that two-thirds of executives believe data and digital technologies accelerate the adoption of these climate solutions, despite challenges like high costs and regulatory uncertainties.
A recent analysis by global sustainability consultancy ERM identifies decarbonisation as a critical focus, with stakeholders pushing for more aggressive emission reduction strategies. The report also highlights the need for streamlined sustainability disclosures and the development of sustainable, transparent supply chains.
It seems, therefore, that there is a kind of consensus within the industry on the importance of moving beyond carbon offsetting to implement tangible carbon reduction strategies, aligning with Agilitas’s findings.
What Does This Mean For Your Organisation?
The research from Agilitas IT Solutions does appear to highlight a crucial shift in the IT channel’s approach to sustainability, i.e. one that moves beyond carbon offsetting towards genuine reduction strategies. While offsetting has long been seen as a convenient means of mitigating environmental impact, the industry is increasingly recognising that it does little to address the root causes of emissions. Instead, businesses are turning to proactive measures such as improving energy efficiency, refining supply chains, and adopting new operational models that directly lower their carbon footprint.
However, despite this positive momentum, the findings also highlight a disparity in engagement across different levels of seniority, with business leaders more invested in sustainability than junior managers. This disconnect suggests that while sustainability is now firmly embedded in strategic discussions, translating that commitment into organisation-wide cultural change remains a challenge. Without clear alignment across all levels of an organisation, sustainability efforts risk becoming fragmented or failing to deliver their full potential.
Another critical barrier to progress is the complexity of emissions tracking and reporting, particularly when it comes to Scope 3 emissions i.e., emissions from a company’s value chain, including suppliers, product usage, and transportation. The research indicates that a significant portion of the IT channel is still struggling to meet reporting standards such as the GHG Protocol. Without accurate data and transparent disclosure, businesses may find it difficult to demonstrate real progress or build trust with stakeholders. However, the increasing emphasis on collaboration through partnerships, shared best practices, and collective industry efforts suggests that companies are recognising the need to work together to overcome these challenges.
While commercial pressures remain, there is, therefore, growing evidence that sustainability and business growth are not mutually exclusive. Companies that integrate environmental responsibility into their long-term strategies should stand to benefit not only from cost efficiencies but also from enhanced brand reputation, regulatory compliance, and increased customer loyalty. The findings of the Agilitas report, alongside those of other recent industry analyses, suggest a broader consensus that real carbon reduction, not mere offsetting, is the path forward. The IT channel may be making progress, but continued commitment, collaboration, and clear measurement will be key to ensuring that sustainability remains more than just a stated priority and becomes an embedded reality.